Cryokleen is an innovative self treatment medical device (Health Canada approved), based on the cryotherapy method used by doctors, suitable for treating age spots, seborrheic keratosis and sun spots at home.
We have been involved in every step of the Cryokleen project. The product needed to be rebranded for the north american market. So we developed a look that blended a medical device and a beauty product into one. This was key to the client, this is not a beauty product, it is applied medical technology with a beauty purpose.
We worked side by side with the Cryokleen team developing all their media materials, tutorial and testimonial videos. (content and art direction)
Once the branding concept was approved, we developed a website, social media platforms and content as well.